Is it Wrong to Wear Fake Hair in Product Advertisements?

fake hair in product advertisementsAs I flip through my favorite magazines, being the hair obsessed person I am I always take note of the various hair product advertisements.  I glance at the glossy page and think to myself things like:  “Oooh, she’s pretty, I love her makeup, and Her hair is gorgeous!”  Normally the model has hair of very believable lengths, around shoulder or so, and even if it is much longer I know the age-old myth of Black women not being able to grow long hair is false so I normally believe it is the person’s hair.  However, one day while watching tv with a friend I made one of my normal complimentary hair observations aloud to which my friend responded “That aint her hair!”  Although I disagreed, I began to wonder is it wrong to wear fake hair in product advertisements?

Of course, I expect an ad for hair extensions or wigs to display women wearing the product.  However, in an advertisement for a relaxer, I expect not only the woman’s hair to be her own, but for it to have been relaxed with the product shown!  If it is for a natural curl enhancing product, I expect the model’s hair to be natural – not texturized – and the hair that she grew from her scalp. 

fake hair in product advertisements

Although I am not naive to the very real possibility that this is not always the case, I would be sorely disappointed to learn that a the woman in the ad for Miss Jessie’s for example was actually wearing a natural textured wig or that the lovely thick head of hair on the box of the Optimum Care relaxer is courtesy of hair extensions or clip ins.  I understand that these women may not always use the product pictured and assume they are being paid for their work as a model, but at the very least I want the hair on display to actually be the result of the products for which they are advertising.

So, what do you think? 

Is it wrong for women to wear fake hair in a product advertisement?

Author: EbonyCPrincess

EbonyCPrincess is a Staff Writer for BHM She is a self-proclaimed hair enthusiast with a love of all things hair as long as keeping it healthy is the #1 priority. Along with informative articles, Ebony shares hairstyles, tutorials, the latest on celebrity hair trends, and much more!

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  1. No it’s not wrong advertising is to trick you! Do you really think the people in the tampon commercials are that happy? Or the toothpaste model teeth are that nice because of just using only that product that just came out. No it’s to sell what ever it is they are selling.

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  2. i agree! this has always irked me when i see Beyonce advertising hair color and she is CLEARLY wearing a lacefront wig. great article ECP

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    • You are so right about L’Oreal using Beyonce to advertise hair color when we all clearly know she’s only sporting a weave 100%.

      I hope one day that magazines like Essence/Ebony start showing women with their real hair.

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  3. Yes, it’s wrong. It gives the erroneous impression that others can attain what is shown, if they buy the product. It feeds into a Eurocentric beauty standard, and has Black women striving to meet a standard that is not attainable. And when they don’t meet this unattainable standard, their self esteem suffers.

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  4. So true! I am glad that someone has finally pointed this fake hair out.

    It is the same ploy that make-up companies continue to uses to advertisers use to promote and sell mascara. Fake eyelashes for days!!!

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    • You are SO right about those mascara ads – they are absolutely ridiculous!

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  5. In essence it is false advertisement. They are telling you that some product helped her achieve this look but she’s wearing a full head of weave but they have to sell the product somehow.

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    • This is exactly how I feel also!

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  6. how can Jada possibly grow her hair to that length when she shave one side of her hair completely less than a yr ago? lol.

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    • LOL! This is not a current ad (at least I don’t think so) but one that did make me think about this topic nonetheless!

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