As I flip through my favorite magazines, being the hair obsessed person I am I always take note of the various hair product advertisements. I glance at the glossy page and think to myself things like: “Oooh, she’s pretty, I love her makeup, and Her hair is gorgeous!” Normally the model has hair of very believable lengths, around shoulder or so, and even if it is much longer I know the age-old myth of Black women not being able to grow long hair is false so I normally believe it is the person’s hair. However, one day while watching tv with a friend I made one of my normal complimentary hair observations aloud to which my friend responded “That aint her hair!” Although I disagreed, I began to wonder is it wrong to wear fake hair in product advertisements?
Of course, I expect an ad for hair extensions or wigs to display women wearing the product. However, in an advertisement for a relaxer, I expect not only the woman’s hair to be her own, but for it to have been relaxed with the product shown! If it is for a natural curl enhancing product, I expect the model’s hair to be natural – not texturized – and the hair that she grew from her scalp.
Although I am not naive to the very real possibility that this is not always the case, I would be sorely disappointed to learn that a the woman in the ad for Miss Jessie’s for example was actually wearing a natural textured wig or that the lovely thick head of hair on the box of the Optimum Care relaxer is courtesy of hair extensions or clip ins. I understand that these women may not always use the product pictured and assume they are being paid for their work as a model, but at the very least I want the hair on display to actually be the result of the products for which they are advertising.
So, what do you think?