Why Are So Many Natural Hair Products Named After Foods?

Natural Hair Products

In watching the trends of the hair care industry the past few years, more specifically the natural hair community, I’ve noticed a few things, none of which is new but just updated to reflect the direction in which hair trends are moving.  Companies are playing on various marketing ploys to attract women to their products – new colors, usually shades of brown and green to reflect nature I suppose, different ingredients (or lack of certain ingredients like sulfates and parabens) and new names.  A few years ago setting lotions, foams, mousse and gels ruled the market for enhancing curls, fighting frizz, and shaping hair into place whereas now each major hair line offers a pudding, custard, butter and/or soufflé.[pullquote_right]A few years ago setting lotions, foams, mousse and gels ruled the market for enhancing curls, fighting frizz, and shaping hair into place whereas now each major hair line offers a pudding, custard, butter and/or soufflé.[/pullquote_right] I must admit that seeing a new “pudding” product does pique my interest much more than a new gel; it seems healthier, creamier, richer, and possibly more moisturizing.  Aside from the attraction of it being new it seems like product marketers know that by naming these products after foods, for whatever reason, consumers are going to flock towards it and so they charge astronomical prices for these “new” products.

WHY?  Does a curling butter work better than a mousse?  At the end of the day, I’ve come to realize the two products probably accomplish the same exact thing.  Furthermore most gels nowadays do not contain alcohol so they probably are not as drying as they were when they first hit the market which may make them no more damaging than fancier named holding products.  Are the puddings, custards or soufflés worth a few extra bucks for just because of their name?

How do you feel, do product names heavily influence your purchase?  Or are you more ingredient driven?  If you see two new products lined up next to one another, a custard and a mousse which do you reach for?  Why? 

Author: EbonyCPrincess

EbonyCPrincess is a Staff Writer for BHM She is a self-proclaimed hair enthusiast with a love of all things hair as long as keeping it healthy is the #1 priority. Along with informative articles, Ebony shares hairstyles, tutorials, the latest on celebrity hair trends, and much more!

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3 Comments

  1. I have noticed this too!! It turns me straight off when it says OLIVE OIL or SHEA BUTTER largely printed on the bottle, but it’s listed at ingredient number five. They did this back in day when relaxers first came out. They’re just trying to keep up with the trend and attract not only black women but women that decided to transform to “natural” whether that it is only using natural products or no more relaxers. Companies are just trying to keep up with the trends.

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  2. Only you would even notice this trend! lol

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  3. I think you may be on to something! I am more likely to pick up these products at the store. They certainly catch my interest before a gel but im still checking the label! At the end of the day Im definely more ingredient driven. I’ve found that some of these “natural” products aren’t natural at all.

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